Ali Carter - Company Director

Ali has a BA Hons in Drama and Contemporary Dance and moved to London in the 80’s to complete her post-graduate education and pursue a career in the Performing Arts.

Ali has worked in the Performing Arts for over 20 years, initially as a performer, and then as Promotions Manager at the famous London Astoria, and Programme Manager at The Roadmender Arts Centre in Northampton. Ali has also worked extensively in tour management and promotion with UK and International Artists in both the Music and Dance industries.

She has worked with a number of public and private sector arts organisations, and is a keen entrepreneur with a passion for social enterprise. Developing and managing performing arts projects is a particular area of expertise and in recent years Ali has initiated and managed projects which have consistently achieved a high level of voluntary sector funding.

Ali created  Diverse Arts Ltd in 2001 in order to showcase a diverse range of artistic learning experiences to an equally diverse range of audiences.

In her quest to develop people’s potential, Ali will always go the extra mile. As a result she has recently completed a hugely successful 5 year project delivering work experience initiatives in Music, Theatre and Contemporary Dance. These initiatives funded by European Social Funding have given over 200 individuals the opportunity of valuable work experience. Over 85% of the project’s beneficiaries are now working successfully within the creative and performing arts sectors.

Examples of Previous work:

Promotions Manager - London Astoria

Music and Educational Programme Manager - Northampton ’Roadmender’

Company Manager for Union Dance Company, London – UK and International Touring Programme, and project development with choreographers such as Tom Jobe, Corrine Bougaard, Bill T Jones and Derek Williams

Tour and Artist Management – UK Session Musicians
Worked on tours with Take That, Wet Wet Wet, Jason Donovan

Independent Concert Promotions :
Manic Street Preachers, Oasis, Blur, The Sugar Cubes, The Boo Radleys, P.J.Harvey, Suede, The Stone Roses, Andy Sheppard, Hot House Flowers, Robert Plant, Albert King, Jack Bruce, Wayne Shorter, Burning Spear, Hugh Masakela, Gregory Isaacs and Maxi Priest.

Independent Club Promotions at  Dance Floor Jazz @ 100 Club,  Jazz @ The Rock Garden- Covent Garden, The Limelight, London Astoria, Dingwalls, Jazz Café, Half Moon Theatre, The Tabernacle, Watermans Arts Centre.

Promotion and Marketing: Soho Jazz Festival, Jazz Moves and Greater London Arts Touring

Work in Performing Arts Education

Co-ordinator for Jazz Moves touring scheme funded by the Arts Council and London Arts Board

Union Dance Education Programme – co-ordinating outreach programme to schools all over the UK

’Drum Masters’ – Promoting a programme of Masterclasses by high profile International Drummers.